IDCC 370: Web Design I Fall 2009

Check this out:

The basic principles of Search Engine Optimization (SEO), also known as Search Engine Marketing (SEM), are critical to implement when designing Web pages, especially for e-commerce sites. Optimized pages make use of key words and phrases in the page's title <title>, meta description, h1, and h2 tags, as well as in the rendered content of words and graphics alt text.

In the SEO illustration, the phrase "idcc 370" has been entered into the search box of the four most currently popular general search engines, Microsoft Live Search, Yahoo!, Google, and Ask.com. In the screen shots, note how the results make use of the <title> tag, meta description tag, and the search phrase in context (search return snippet). All results in the example are the first two or three returned on the search.

If you have questions, just e-mail me at wbuchholz@bentley.edu. Feel free to comment on this announcement, or if you want to e-mail it, click on the little mail icon directly below. Note also that each announcement has a permanent link, available through the announcement title and posting date.

Labels: search, Search Engine Marketing, SEO